![Sand image](https://static.wixstatic.com/media/a3c153_6f27754e06844d62a1708b316797fc08~mv2.jpg/v1/crop/x_1,y_904,w_4546,h_1634/fill/w_980,h_352,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/marbel.jpg)
The Principles
Cooperation
There is no such thing as competition, only cooperation.
![](https://static.wixstatic.com/media/a3c153_4c9ff7f594c1414f9f7894e514098894~mv2.jpg/v1/fill/w_80,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_fd5c21cdc57f4b19b00f8ec0988396fe_.jpg)
Beliefs
Beliefs are a tool. Not reality.
![](https://static.wixstatic.com/media/a3c153_b1efd27c479d430baf6513f717b4d7df~mv2.jpg/v1/fill/w_71,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/noah-boyer-mXz8dKrpO8w-unsplash.jpg)
Ambition
Believing high achievers do what they do for power and money is an excuse to deny the call.
![](https://static.wixstatic.com/media/a3c153_e2d1ff51b7d143438f06552ee7e25704~mv2.jpg/v1/fill/w_90,h_49,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/878b419ef45e419bba087a2479c58e8a.jpg)
Intention
The energy behind the intention is key. Not the physical manifestations around it.
![Liwa Area 2022 p2, UAE_edited.jpg](https://static.wixstatic.com/media/d75735_56c50825b70a4296b2e3d859fc076ae0~mv2.jpg/v1/fill/w_71,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Liwa%20Area%202022%20p2%2C%20UAE_edited.jpg)
Ancestral
New and shiny < Ancestral and reliable.
![Liwa Area 2022, UAE_edited.jpg](https://static.wixstatic.com/media/d75735_3120338ecf594b14ba728fdd0fffb33b~mv2.jpg/v1/fill/w_71,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Liwa%20Area%202022%2C%20UAE_edited.jpg)
Wealth
Being poor is not having too little, it is wanting more. Seneca
![dji_mimo_20240118_073948_156_17058535135](https://static.wixstatic.com/media/d75735_3438ad36a69543298aed1095829f5a98~mv2.jpg/v1/fill/w_90,h_50,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/dji_mimo_20240118_073948_156_17058535135.jpg)
Awareness
Viewing body awareness as a skill to be honed is a gateway to higher consciousness.
![](https://static.wixstatic.com/media/a3c153_4c9ff7f594c1414f9f7894e514098894~mv2.jpg/v1/fill/w_80,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_fd5c21cdc57f4b19b00f8ec0988396fe_.jpg)
Knowledge
Knowledge is overrated.
![](https://static.wixstatic.com/media/a3c153_c3a1f52d22f34ebf807575c44a0b3c46~mv2.jpg/v1/fill/w_79,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/hasan-almasi-nKNm_75lH4g-unsplash%20Copy_j.jpg)
Doubt
Doubting all the beliefs one has absorbed since birth is a pathway to connecting with one's soul.
![](https://static.wixstatic.com/media/a3c153_a948e560c4fb44eb9ec9a30bf5c105c4~mv2.jpg/v1/fill/w_80,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/sumner-mahaffey-7Y0NshQLohk-unsplash.jpg)
Dreams
There are no dreams that are too big, only dreams that are too small.
![](https://static.wixstatic.com/media/a3c153_8143624184174bd98cc1262723b6d8a3~mv2.jpg/v1/fill/w_79,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/matt-artz-Fu2v5drnMBA-unsplash%20copy.jpg)
Money
Money is information. Not a commodity. For a company, profit is a reflection of viability.
![20221213_155534_edited.jpg](https://static.wixstatic.com/media/d75735_6294c2f60595456785554c20713c79e8~mv2.jpg/v1/fill/w_71,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/20221213_155534_edited.jpg)
Momentum
One can only improve what he has started.
![Liwa Desert 2_edited.jpg](https://static.wixstatic.com/media/d75735_35fc6216f07544cbac414d6a470bb98a~mv2.jpg/v1/fill/w_71,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Liwa%20Desert%202_edited.jpg)
Transparency
A lack of transparency results in distrust and a deep sense of insecurity. Dalai Lama
![Sand Dunes_edited.jpg](https://static.wixstatic.com/media/d75735_04c2962faf744d4abf5969b52dfcc805~mv2.jpg/v1/fill/w_80,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Sand%20Dunes_edited.jpg)
Spaciousness
Less is more.
![](https://static.wixstatic.com/media/a3c153_8143624184174bd98cc1262723b6d8a3~mv2.jpg/v1/fill/w_79,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/matt-artz-Fu2v5drnMBA-unsplash%20copy.jpg)